Privacy Policy

Privacy Policy


Welcome to our website and thank you for being interested in our company and products. As a matter of course, we take the protection of your data very seriously. Therefore, we like to inform you about how your personal data are processed by HiPP. The website is provided by Icepharma and HiPP GmbH & Co. Vertrieb KG, Pfaffenhofen (hereinafter referred to as HiPP).

HiPP processes your personal data only if this is permitted on the basis of statutory regulations, or if you have given us your consent to do so. The basis, depending on the specific nature of data processing, is Art. 6 (1) a), b), c) or f) of the EU General Data Protection Regulation (“GDPR”).

If you would like information or want correction, data portability, deletion, restriction of / opposition to the processing, please contact our customer service via phone 540-8000 or e-mail at any time with regard to your rights to privacy.  Thank you!


1. Data processing

There are two ways in which we receive data: either you have given them to us or we have collected them while you used our services.

1.1 Data you have given to us

Generally, you can use our internet website without giving us your personal information directly. If you use certain services, we will ask you for personal information. This might include, for example, your name, your e-mail address or your postal address. This will make the service in question faster and more user-friendly. Some services cannot even be provided without your data input. For further

1.2 Data we receive when you use our services

Some of the data are collected as soon as you visit our website.

1.2.1 Protocol data

The automatically collected data include the webserver’s protocol data. Every time you access a page of our online services and every time you download a file, the access data related to this process is saved in a protocol file on our server. Each dataset consists of:


  • the preceding page from which the new page or the file was requested
  • the name of the requested file or page
  • the date and time of the request, whether the request was successful and the server capacity utilization at the time of the request
  • the transferred data volume
  • the IP address which you were assigned by the provider
  • if you log on with a user account, also the login information for the relevant web service
  • the device used (mobile, desktop, etc.) and operating system, as well as
  • the browser software used.

Such stored information is exclusively evaluated anonymously for statistical purposes.

1.2.2 Cookies

Cookies are small files, containing a string of characters, in which certain information is stored either decrypted or encrypted. The server sends cookies to your computer where they are stored. They first serve to identify the computer from which you accessed the website. If you log on to a website, cookies are used to notify the server that you logged on and to check whether you are authorised to access the page. Each cookie has an expiration date, from which it loses its validity. Cookies make it possible to keep track of a user's movements from page to page within the website and even from website to website. Cookies can improve the communication between our server and your computer, making website use much more comfortable. Cookies may not only be supplied by the website operator, they could also be from third-party providers. Your browser offers the option of displaying the cookies on your computer, deleting existing ones or setting the configuration of your computer in a way that not all cookies are stored on your hard disk or none at all. Please note that some functions (e.g. logging on) will not work properly if you disable the acceptance of cookies.

Currently we use cookies on our website for the following purposes, which ensure proper operation:

Typ & BezeichnungFunktionSpeicherdauer
Hält den Log-In-Status des Nutzers im HiPP BabyClub während des Seitenbesuchs aufrecht, um einen hohen Benutzerkomfort für die vielfältigen Services der Internetseite bieten zu können.
Unterbindet auch das Wiedererscheinen des Zugangs-Hinweises zum Fachkreise-Bereich der Website während des Seitenbesuchs, wenn der Nutzer angegeben hat, diesen nicht mehr angezeigt bekommen zu wollen.
Bis zum Sitzungsende
Unterbindet das Wiedererscheinen des Stillhinweises während des Seitenbesuchs, wenn der Nutzer angegeben hat, diesen nicht mehr angezeigt bekommen zu wollen.Bis zum Sitzungsende
Unterbindet das Wiedererscheinen der FooterBar während des Seitenbesuchs, wenn der Nutzer diese geschlossen hat.Bis zum Sitzungsende
Persistenter Cookie
Unterbindet das Wiedererscheinen des Cookie-Hinweises während des Seitenbesuchs, wenn der Nutzer diesen geschlossen hat.Bis zu einem Jahr
Persistenter Cookie
Speichert den Widerruf des Nutzers bzw. die erneute Einwilligung zum etracker-Tracking.Bis zu 50 Jahre
Persistenter Cookie
Speichert die Einwilligung des Nutzers bzw. den Widerruf selbiger zum Facebook-Tracking.Bis zu 100 Jahre

The legal basis for the appropriate processing of your data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in providing users of our website with attractive content and functional services). 

1.2.3 etracker and the related sub-pages use technologies provided by etracker GmbH (“etracker”) to collect and save data in order to improve its website services. These data can also be used to create user profiles under a pseudonym. For this purpose, cookies can be used as described above. Cookies are small text files that are stored in the website visitor's local browser cache. Cookies make it possible to recognise a visitor’s Internet browser. The data gathered by the etracker technologies will not be used to determine the personal identity of a website visitor, and will not be compiled with personal data relating to the person referred to by the pseudonym, unless agreed to separately by the person in question. The collection and storage of data may be revoked at any time with respect to future services:


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The legal basis for the appropriate processing of your data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in understanding the interests of users of our website better and providing them with the most attractive possible content on this basis).

Datenschutzeinstellungen für Smartphones mit iOS-Betriebssystem

Wenn Sie ein Smartphone mit iOS-Betriebssystem haben, dann indem Sie die Einstellungen Ihres Smartphones öffnen, dann das Symbol der HiPP Kinder App aufrufen und dort unter Tracking den Schalter auf der Slide-Bar auf „Off“ schieben.

Datenschutzeinstellungen für Smartphones mit Android-Betriebssystem

Wenn Sie ein Smartphone mit Android-Betriebssystem haben, dann indem sie innerhalb der App die Einstellungen aufrufen und den Schalter bei Diagnose und Leistung auf „Off“ stellen.

6. Storage period

Personal data is only stored by us as long as is necessary to achieve the aims stated here and for as long as is legally allowed.